Branding: Influence Consumer Perceptions

Branding: Influence Consumer Perceptions


From concept to style guide, learn everything it takes to bring a brand to life. You’ll walk through the same process a designer would and end up with your very own visual identity.  Learn the difference between a brand, identity, and logo, and how these pieces all work together to support a product and tell a story.  With the help of Pearl’s branding course, you will position your brand to stand out from the crowd and learn how to build your brand equity.


In this course, you will learn how to…

  • Identify your target market
  • Analyze your competition
  • Create messaging and value propositions
  • Define your story
  • Craft your elevator pitch

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