Lead Generation: Nurture Leads Into Loyal Customers

Lead Generation: Nurture Leads Into Loyal Customers

$99.00

In this course, you will learn how to attract and nurture leads into revenue opportunities.

The lead generation process is important for digital marketing; you will learn the seamless capabilities when it comes to creating lead generation campaigns.  We will explain how to push lead magnets which will attract clicks and conversions.  Our Customer Relationship Management (CRM) software can tag and manage leads, generate lead generation analytics, convert leads into sales, and even measure your return on investment (ROI).

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Description

Upon completion of this course, you will successfully be able to…

  • Simplify business – consumer interactions with the right CRM applications.
  • Measure lead engagement and increase company revenue.
  • Identify which marketing efforts drive qualified leads.

Let's walk through each lesson!

Lesson 1: What is Lead Generation 

  • Define lead generation vs lead nurturing
  • Attract visitors and convert leads
  • Engage with shoppers through social media 

Lesson 2: Lead Generation Content

  • Develop and effective lead generation strategy
  • Discover lead generation opportunities
  • Improve engagement efforts lead capturing, lead magnets, lead scoring, and conversion techniques
  • Structure your landing page

Lesson 3: Lead Generation Strategies and Campaigns 

  • Find lead score opportunities 
  • Categorize leads according to engagement levels 
  • Measure engagement through lead scoring
  • Understand the process of CRM applications
  • Understand marketing personas 

Lesson 4: Lead Scoring and Personas

  • Understand lead nurturing and automations
  • Continuously funnel leads through automation procedures 
  • Track consumer interactions through CRM software
  • Keep consumers invested and increase brand loyalty

Lesson 5: Lead Nurturing and Automations

  • Dive into “The Internet of things” 
  • Connect your industry in real-time to consumer needs 
  • Integrate traditional marketing into technological advancements to connect with consumers. 

Lesson 6: Marketing funnel and cross selling

  • Understand the hierarchy of a marketing funnel
  • Drive consumer engagement through “point of purchase”
  • Interact with audiences through an email drip campaign

Let's walk through each lesson!

Lesson 1: What is Lead Generation 

  • Define lead generation vs lead nurturing
  • Attract visitors and convert leads
  • Engage with shoppers through social media 

Lesson 2: Lead Generation Content

  • Develop and effective lead generation strategy
  • Discover lead generation opportunities
  • Improve engagement efforts lead capturing, lead magnets, lead scoring, and conversion techniques
  • Structure your landing page

Lesson 3: Lead Generation Strategies and Campaigns 

  • Find lead score opportunities 
  • Categorize leads according to engagement levels 
  • Measure engagement through lead scoring
  • Understand the process of CRM applications
  • Understand marketing personas 

Lesson 4: Lead Scoring and Personas

  • Understand lead nurturing and automations
  • Continuously funnel leads through automation procedures 
  • Track consumer interactions through CRM software
  • Keep consumers invested and increase brand loyalty

Lesson 5: Lead Nurturing and Automations

  • Dive into “The Internet of things” 
  • Connect your industry in real-time to consumer needs 
  • Integrate traditional marketing into technological advancements to connect with consumers. 

Lesson 6: Marketing funnel and cross selling

  • Understand the hierarchy of a marketing funnel
  • Drive consumer engagement through “point of purchase”
  • Interact with audiences through an email drip campaign

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