Lead Generation: Nurture Leads Into Loyal Customers

Lead Generation: Nurture Leads Into Loyal Customers


In this course you will learn how to attract and nurture leads into revenue opportunities. This course will teach you: why a lead generation process is important; how to create lead generation campaigns; lead magnets to attract clicks and conversions; Customer Relationship Management (CRM) software to tag and manage leads; lead generation analytics; convert leads into sales; measure your return on investment (ROI).

What you’ll learn

  • Define key goals and metrics
  • Develop a lead generation plan
  • Create lead generation campaigns
  • Building attractive content
  • Using lead generation technology
  • Generating leads with blogs and social media
  • Increasing visibility through events
  • Qualifying and tagging leads
  • Nurturing leads
  • Tracking ad performance
  • Measuring campaign effectiveness


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